Recent Question/Assignment

Come up with a product/service to sell and create a marketing plan. The attachment demonstrates an outline for the plan
Outline for Marketing Plan
1. Executive summary (Introduction)
a Product description and uniqueness
b. Summary of proposed marketing strategy
c. Summary of market situation
2. Current Market Situation
a. Market description (Intended target market)
b. Product description
c. Competitive description
d. Industry situation
3. Marketing Strategy
a. Product strategy
b. Pricing strategy
c. Distribution strategy
d. Promotion strategy
4. Exhibits
a Primary research
b Secondary research
c. Advertising copy
d. Competitor intelligence
e. Misc. Information