Recent Question/Assignment

SLP: Business Management 1A BMNA020
By submitting this assignment, you acknowledge that you have read and understood all the rules as per the terms in the registration contract, in particular the assignment and assessment rules in The IIE Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in the Intellectual Integrity Policy (IIE023), as well as any rules and regulations published in the student portal.
1. No material may be copied from original sources, even if referenced correctly, unless it is a direct quote indicated with quotation marks. No more than 10% of the assignment may consist of direct quotes.
2. Any assignment with a similarity index of more than 25% will be scrutinised for plagiarism. Please ensure you attach an originality report to your assignment if required.
3. Make a copy of your assignment before handing it in.
4. Assignments must be typed unless otherwise specified.
5. All work must be adequately and correctly referenced.
6. Begin each section on a new page.
7. Follow all instructions on the assignment cover sheet.
8. This is an individual assignment, no group assignment will be accepted.
9. Pay careful attention to word count. Do NOT exceed the word count stipulated on each task, failure to adhere to word count limit/s will result in work being unmarked, as content provided after the respective threshold will not be considered.
Referencing Rubric
Providing evidence based on valid and referenced academic sources is a fundamental educational principle and the cornerstone of highquality academic work. Hence, The IIE considers it essential to develop the referencing skills of our students in our commitment to achieve high academic standards. Part of achieving these high standards is referencing in a way that is consistent, technically correct and congruent. This is not plagiarism, which is handled differently.
Poor quality formatting in your referencing will result in a penalty of a maximum of ten percent being deducted from the percentage awarded, according to the following guidelines. Please note, however, that evidence of plagiarism in the form of copied or uncited work (not referenced), absent reference lists, or exceptionally poor referencing, may result in action being taken in accordance with The IIE’s Intellectual Integrity Policy (0023).
Markers are required to provide feedback to students by indicating (circling/underlining) the information that best describes the student’s work.
Minor technical referencing errors: 5% deduction from the overall percentage – the student’s work contains five or more errors listed in the minor errors column in the table below.
Major technical referencing errors: 10% deduction from the overall percentage – the student’s work contains five or more errors listed in the major errors column in the table below.
If both minor and major errors are indicated, then 10% only (and not 5% or 15%) is deducted from the overall percentage. The examples provided below are not exhaustive but are provided to illustrate the error.
Technically correct referencing style Minor errors in technical correctness of referencing style
Deduct 5% from percentage awarded Major errors in technical correctness of referencing style
Deduct 10% from percentage awarded
• The same referencing format has been used for all in-text references and in the bibliography/reference list. Minor inconsistencies.
• The referencing style is generally consistent, but there are one or two changes in the format of in-text referencing and/or in the bibliography.
• For example, page numbers for direct quotes (in-text) have been provided for one source, but not in another instance. Two book chapters (bibliography) have been referenced in the bibliography in two different formats. Major inconsistencies.
• Poor and inconsistent referencing style used intext and/or in the bibliography/ reference list.
• Multiple formats for the same type of referencing have been used.
• For example, the format for direct quotes (in-text) and/or book chapters (bibliography/ reference list) is different across multiple instances.
Technical correctness
• Referencing format is technically correct throughout the submission.
• Position of the reference: a reference is directly associated with every concept or idea.
• For example, quotation marks, page numbers, years, etc. are applied correctly, sources in the bibliography/reference list are correctly presented.
Generally, technically correct with some minor errors.
• The correct referencing format has been consistently used, but there are one or two errors.
• Concepts and ideas are typically referenced, but a reference is missing from one small section of the work.
• Position of the references: references are only given at the beginning or end of every paragraph.
• For example, the student has incorrectly presented direct quotes (in-text) and/or book chapters (bibliography/reference list).
Technically incorrect.
• The referencing format is incorrect.
• Concepts and ideas are typically referenced, but a reference is missing from small sections of the work.
• Position of the references: references are only given at the beginning or end of large sections of work.
• For example, incorrect author information is provided, no year of publication is provided, quotation marks and/or page numbers for direct quotes missing, page numbers are provided for paraphrased material, the incorrect punctuation is used (in-text); the bibliography/reference list is not in alphabetical order, the incorrect format for a book chapter/journal article is used, information is missing e.g. no place of publication had been provided (bibliography); repeated sources on the reference list.
Congruence between in-text referencing and bibliography/
reference list
• All sources are accurately reflected and are all accurately included in the bibliography/ reference list.
Generally, congruence between the intext referencing and the bibliography/ reference list with one or two errors.
• There is largely a match between the sources presented in-text and the bibliography.
• For example, a source appears in the text, but not in the bibliography/ reference list or vice versa. A lack of congruence between the in-text referencing and the bibliography.
• No relationship/several incongruencies between the in-text referencing and the bibliography/reference list.
• For example, sources are included in-text, but not in the bibliography and vice versa, a link, rather than the actual reference is provided in the bibliography.
In summary: the recording of references is accurate and complete. In summary, at least 80% of the sources are correctly reflected and included in a reference list. In summary, at least 60% of the sources are incorrectly reflected and/or not included in reference list.
Overall Feedback about the consistency, technical correctness and congruence between in-text referencing and bibliography:
Question 1 (Marks: 50)
Read the case study below and answer the questions that follow.
What is Airbnb? What to know before becoming a guest or host
Airbnb takes a unique approach toward lodging. Part of the “sharing economy”, Airbnb offers you someone’s home as a place to stay instead of a hotel. On Airbnb, you can find places to crash on your backpacking trip through Europe, or you can find a place to stay for a month during your internship in Los Angeles. Also, if you want to rent out extra space in your own home, you can host through Airbnb and make money for allowing a guest to stay the night. This all sounds pretty simple, but what is Airbnb exactly? Here’s what you need to know about the popular homesharing site before you book a stay or become a host.
Airbnb had a rough start
Airbnb founders Joe Gebbia, Brian Chesky, and Nathan Blecharczyk developed the business in 2008. Initially, Gebbia and Chesky started off using their own place as a bed and breakfast to make a few extra bucks to pay rent. With a big design conference coming to the San Francisco area and a city full of sold-out hotels at the time, they saw a potential market for the idea and developed a website called To fund their operation, the guys sold breakfast cereals during the 2008 presidential race — Obama O’s and Cap’n McCains — and the cereals earned them around $30,000.
Airbnb was not an immediate success, though. The start-up experienced several ups and downs, and it went through at least three separate launches. A number of investors didn’t take the idea seriously. However, one venture capitalist, Paul Graham, did see a potential lottery ticket in Air Bed & Breakfast. Graham invited the founders to join a program called Y Combinator, which provides a start-up with cash and training in exchange for a percentage of their company. In 2009, Air Bed & Breakfast became Airbnb, and that was the company’s turning point. Recent estimates value the home-sharing company at $35 billion.
For non-instant book listings, Airbnb also recommends that guests message hosts before booking to double-check availability. If you don’t hear back from the host in a timely manner, you can continue to message other hosts in the area until you find one you like. Under the host information section of each listing, you can see the host’s response rate and response time to get an idea of how quickly a host will respond to your message.
Airbnb is now offering a new ‘tier’ of homes called Airbnb Plus, an elite selection of properties that Airbnb representatives will have personally inspected and identified as top of the line. The average price for these is around $250 per night, for rentals where guests can expect a wellstocked kitchen, fast Wi-Fi, and comfortable bedding.
Here’s how Airbnb works for hosts
Airbnb has different hosting options — you can rent out the extra space in your home, you can rent out your entire home, or you can host experiences in your area. To rent out extra space in your home, you must first create a free Airbnb account. Then, you click on “Become a host” in the upper right-hand corner of the page. After that, you’ll need to create a listing for your space. A listing is a lot like a profile page for the space you want to host; just like a social media profile, the nicer your page looks, the more attention it will draw. It’s a good idea to make your space look as nice as possible and take flattering pictures of the space. How much should you charge? Airbnb helps you set the pricing by indicating the averages for your area.
You can also make money on Airbnb by hosting an experience. “Airbnb experiences are activities designed and led by inspiring locals. They go beyond typical tours or classes by immersing guests in a host’s unique world,” says the Airbnb site. If you want to host an experience, review
Airbnb’s quality standards, which indicate requirements for experiences. Basically, the guest must be gaining access to something, participating in something, and offered an original perspective. After reviewing the quality standards, design your experience and submit it to Airbnb for approval. Once approved, you are ready to publish and host your experience.
Airbnb has hefty fees, but it’s probably cheaper than a hotel stay in addition to the cost of the room, Airbnb charges a guest service fee that typically maxes out at 13%. Hosts also pay a service fee of around three percent, which Airbnb adds to each transaction. Hosts who offer experiences are subject to a 20% service fee. The price of a room on Airbnb depends on a variety of factors, including location, the quality of the listing, and the amenities.
You can find very inexpensive rooms on Airbnb, just as you can find very inexpensive hotels. In cities on the outskirts of major metropolitan areas, you can generally find the best deals. We found a room for $28 in Marietta, which is a city near Atlanta, Georgia.
In most major cities, Airbnb’s rates are more competitive than traditional hotels. In New York City, Airbnb’s average rates are around $119 less than average hotel rates, though, in Berlin, Airbnb’s average rates are just $22 less than the average hotel rates. In 2018, Forbes analysed eight major cities in the world and Airbnb offers lower rates in each one with an average savings of $68.
Airbnb hosts and guests do not exchange money in person. Guests pay for everything on the Airbnb site when they make their reservation, even having the option to split costs between friends, and hosts receive pay from Airbnb. Airbnb uses PayPal, direct deposit, and other payment methods.
Should you use Airbnb?
One benefit of using Airbnb is the cost, as you can legitimately find a cheap place to stay on the site. Also, you find out a great deal of detailed information about where you’ll be staying beforehand, and you can talk to your host before your stay. The experience is much more relaxed and personal than a traditional hotel or motel. For hosts, renting a room in your home without a permit is a legal grey area. In some localities, it is illegal. In addition to the legal implications, and the obvious safety concerns, it’s a good idea to make sure you know what you’re getting yourself into. This means reading the terms, conditions, fine print, and reviews from other users. It’s wise for hosts to review local laws and maintain the necessary insurance coverage before renting out space in their homes. If you decide to book a stay with Airbnb, it’s smart to let a close friend or relative know exactly where you’ll be staying and follow all of the safety advice and instructions on the Airbnb site.
Source: Rawes, E. and Coomes, K. 2019. What is Airbnb? What to know before becoming a guest
or host. 13 September 2019. Digital Trends. [Online]. Available at: [Accessed 10 February 2021].
Additional reading:
• Airbnb. 2019. Booking unique places to stay and things to do. [Online]. Available at: [Accessed 18 February 2021].
• Airbnb. 2016. What is Airbnb? Travel Tips. 4 May 2016. [Online]. Available at: [Accessed 18 February 2021].
Q.1.1 Discuss the competitive forces in the industry in which Airbnb is competing and provide evidence from the supplied case study to support your answer.
Hint: Use Porter’s 5 Forces model to guide your discussion. You are welcome to provide evidence from other sources to complete your discussion.
NB: Your answer should be a minimum of 500 to a maximum of 650 words.
Markers are to stop marking after the threshold of 650 words has been reached.
Please indicate the word count at the end your answer. (15)
Q.1.2.1 Describe the type of economic system adopted in South Africa. (4)
Q.1.2.2 Explain the implications on Airbnb should South Africa implement a command economy. (6)
Q.1.3 Discuss the importance of environmental scanning and explain how the founders of Airbnb scanned the environment before starting their company.
NB: Your answer should be a minimum of 500 to a maximum of 650 words.
Markers are to stop marking after the threshold of 650 words has been reached.
Please indicate the word count at the end your answer. (15)
Q.1.4 With reference to the above case study, describe three types of resources the founders of Airbnb needed most to start the company and explain how they acquired these resources. (10)
Question 2 (Marks: 40)
Identify an organisation of your choice with a strong corporate social responsibility drive in South Africa. You will be required to conduct desktop research about your selected company in order to complete this question.
Write an essay of 1 300 – 1 500 words (excluding references) answering the questions below. It is important that your essay follows the correct essay format.
• Each question should be answered in a separate paragraph with a clear headings/sub-
• When answering the questions, begin by discussing the relevant theory from your textbook (Chapter 5) and a minimum of two additional sources before applying it to your chosen organisation.
• Reference your work properly according to The IIE’s Harvard referencing method available
on the library website (include in-text references and a list of references at the end of your assignment).
• Conclude your essay with a relevant conclusion.
• Your answer should be a minimum of 1 300 to a maximum of 1 500 words. Markers are to
stop marking after the threshold of 1 500 words has been reached. Please indicate the word count at the end your answer.
1. With examples from your chosen organisation, describe the concept of Corporate Social Responsibility.
2. Discuss reasons why your organisation engages in CSR. Your discussion should include
the value of their CSR contributions to the broader South African communities.
3. Provide your chosen organisation with suggestions on how they may improve on their CSR initiatives.
4. Identify with examples, the level of management responsible CSR.
5. Describe at least five stakeholders in your chosen organisation.
NB: Use the table to help you structure your answers.
Stakeholder identification Stakeholder Classification Brief description of Stakeholder
Company shareholder Internal stakeholder This an individual who owns shares in company XYZ.
Criteria Points for Consideration Marks
Content of answer • All main themes are covered;
• Relevant theory is included;
• Examples are integrated throughout;
• Brief comparative analysis provided;
• Evidence of further research beyond the textbook;
• Use of credible sources. /30
Sentence structure,
grammar and
• Use of headings
• Introduction and conclusion evident;
• All sentences are well constructed;
• Spelling, grammar and punctuation. /5
Question 3 (Marks: 10)
“Emerging economies are characterized by an increasing market orientation and an expanding economic foundation. The success of many of these economies is such that they are rapidly becoming major economic forces in the world. Entrepreneurship plays a key role in this economic development”, (Bruton, Ahlstom & Obloj; 2008)
In light of the above quote, discuss the role of entrepreneurship in the South African economy.
NB: Considering that this is a research question, remember to acknowledge ALL your sources.